7 Key Ways to Boost Your SEO Today

Even the most experienced of marketing professionals can still find it difficult to fully understand SEO. First of all, there is very little information available on how search engines actually rank pages; whilst it's easy to discover the basics online, many marketers will need to sign up for a training program, pair up with an experienced mentor, or simply learn via trial and error before they begin to understand more about Google's ranking algorithm. But, for the most part, it's still a mystery – although one thing is for sure: it's constantly changing and is subject to regular updates.ALT_GAMBAR

One thing that all good marketers know is that Google and other reputable search engines base their results on what users want. Today, the quality of the user's experience plays a far more important part than any link building strategies that you may use. Whether your online business has been established for some time or you're just starting out with a new venture, here are some key things that you can start doing straight away to improve your reputation and ranking.

#1. Pair Up with a Reputable SEO Company:

If you don't know all that much about SEO, then chancing it is never a wise idea. DIY SEO may be a short-term money saver but bear in mind that over time, this could end up costing you even more. If you want to get your business off the ground quickly, you simply won't have the time to learn everything that you need to know about SEO in order to carry it out proficiently.

Instead, pair up with a professional, reputable, and experienced SEO service who can help point you in the right direction and take charge when it comes to your website's ranking. Consider all the different components of SEO that you'll need – on-page and off-page SEO, national and local rankings, video optimization, and social media management are just a few factors that you'll need to think about when choosing a good all-round SEO service. It's best to opt for an experienced agency such as 180Fusion, with many years of experience offering all the necessary SEO services and more.

#2. Understand That SEO Is Constant:

Before you can begin to see the fruits of your labor, it's vital to understand that SEO isn't something that you can simply complete and leave. Instead, search engine optimization is something that you should be revisiting on a regular basis, particularly when it comes to search engine algorithm changes and updates. With Google constantly revising better ways to serve users, the last thing that you want is for your company to get left behind.

To achieve this, it's vital to ensure that you keep up to date with the latest SEO trends and consider what your business is doing in comparison to what users want. Bear in mind that SEO trends can change overnight – just a few years ago, several business websites dramatically dropped in the rankings simply because they didn't update for new mobile-friendly preferences. So, make sure that you're always on top of the game.

#3. Improve Your Content:

Today, online content has never been more popular with an increasing number of people getting their news and information online. Whether you post about industry news, create video reviews, or provide your audience with tips and tricks to improve their lives, ensuring that you post high-quality, informational content is a must for SEO. Google is no longer prioritizing keywords and phrases, although these can often come in handy to improve your ranking as long as they are included naturally in the text rather than forced in. Instead, focus mainly on creating content that your users will love; it needs to answer their questions and make taking the time to read or watch worthwhile.

A good way to achieve this is by conducting careful market research and regularly engaging with your audience to be sure that you are providing them with what they want. For example, you could engage with followers on social media through statuses and polls that encourage them to provide you with information on the type of content that they'd like to see next.

#4. Look at Your Bounce Rate:

Your website's bounce rate shows you how many people stick around when they visit, and how many simply head back and look for something else. The lower your bounce rate, the more visitors are staying on your site. Although a low bounce rate alone won't help you rank higher, it's just one of the many factors that Google will take into consideration as a ranking signal; if there are fewer users bouncing off your site, the more likely it is that you have something good to offer them.

If you discover a high bounce rate, there are several strategies that you can use to fix this issue. First and foremost, think about what you are offering your customers – are you providing value to them and meeting their needs? Does your content provide valuable information? It may not always be about the quality of your content, either – perhaps your videos and blog posts are awesome, but the issue lies with a site that's difficult to navigate and tricky to understand. So, take a look at the physical design of your site, too – is there anything that could be putting visitors off from staying?

#5. Be Easy on the Eye:

Websites that are easy to use and navigate are always going to be more popular with users than those which take a little bit more effort to get around. Think about the sites that you visit frequently – would you spend as much time on them if you had to put a lot of thought into getting to the sections that you need? The design and layout of your website is just as important as the content on it when it comes to SEO. A simple, easy-to-use navigation system is an absolute must; divide the different sections clearly and provide an easy-to-find search bar that users can turn to when they have something specific in mind.

When it comes to laying out your content, it's also important to keep some key design tips in mind. Make content easy to read by dividing it into smaller sections and paragraphs rather than using one large block of text. Think about the font that you're using, too – clear, clean fonts that are easy to read will always go down much better than anything too decorative. Larger font sizes are always a better choice since they make reading easy for everybody. Use images in between portions of text to make the content more visually appealing and break it down further.

#6. Prioritize Mobile Users:

With Google updating their algorithms to make mobile users a priority, it's absolutely vital that your website is following suit. No matter how easy your site is to navigate or how much quality your content provides, failing to be responsive to mobile devices is a sure way to drop down the rankings. Bear in mind that today, more users than ever are shunning desktop and laptop computers in favor of accessing the web on smaller, more portable mobile devices such as smartphones and tablets, and it's important that your website can be viewed just as well by these users. Failing to provide this could mean that you're not only losing out when it comes to your search result ranking, but you are also damaging your reputation with your audience. Being mobile-friendly shows that you know what today's customers want and are up-to-date with the latest trends.

#7. Focus on Local Customers:

Depending on the industry that your business operates in, chances are that many of your customers reside in the local area. Even if you're providing a national service, it can be useful to focus on some local areas. Local SEO results are prioritized by Google to help people find the brands, services, and products that they need in close proximity to them. Conducting local SEO will help you take advantage of the customers in your local area, in addition to boosting your rankings in search results.

To do this, you'll need to focus on providing your location to customers. Include your address and business location on each page of your site and optimize your keywords and phrases to include your location. For example, if your website is for a restaurant in New York, then New York City restaurants or NYC diners could be some important keywords for you. It's important to be aware of your local competition, too – the more competition you have, the trickier it will be to rank for the most important phrases and terms. The good news is that Google is becoming more advanced when it comes to how different key terms and phrases relate to each other, for example, a website whose primary term is ‘New York Steakhouse' will also be relevant to somebody looking for ‘steak restaurant NYC'. The main focus here is to understand the search language that people use when they're looking for a local business like yours.

If you found these tips helpful, let us know in the comments!
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