5 Tips to Help You Find the Right Graphic Designer for Your Needs

find the right graphic designer

Finding a great graphic designer is not always easy. With the sheer number of self proclaimed designers out there, it can be difficult to tell the difference between the real and the fake. However, it is still possible to find great graphic designers if you know how to go about it. Here are five simple tips that will help you find the best graphic designer for your needs fast.

Ask for Recommendations

One of the best ways to find a great graphic designer is through word of mouth. Look for recommendations from someone you trust and if you see work that you like somewhere, do your best to try to find out who the designer is.

If you don’t have access to references, there are many sites that can connect you with graphic designers. However, you have to make sure you check the reputation of the graphic designers before you make your pick. Look at their previous scores and see what other clients had to say about them.

If a particular designer shows you their portfolio, don’t simply take it at face value and don’t be afraid to ask questions. Ask them what their particular role in the project was. Someone might say that they did work for a major company, but you can never tell exactly how much work they actually did. What about art direction? Did they work alone or with a third party? Did they pick photos or were they given to them? The answer to these questions will give you a better idea about their creative perspective and how independent they are in their work.

Make Sure They Have Experience in Your Particular Format

Graphic design is a broad term. Some graphic designers are more well versed in certain areas than others. While a designer might have a lot of experience with web design, they might not know how to design packaging as well. Then you have companies like Pixel Productions Inc. that can do everything from product packaging to e-commerce design.

Ask the designer you’re thinking of working with if they have done work in the format you’re looking for. You shouldn’t expect a designer that has done web design his whole life to be able to design an investor pitch deck, for instance.

Be Ready to Pay for What You Want

Understanding pricing is essential before you even start looking for a designer. Pricing will usually be based on two factors: the designer’s level of experience and the scope of the project.

For the most part, agencies are more expensive than freelancers. But they also tend to deliver the better work and can handle a wider variety of formats. Obviously, working with a designer or agency with a vast experience and a wide portfolio will usually cost you more. If you do decide to go for a freelancer, do not go higher that the $50 to $150 range. Anything higher than that and you’re looking at agency rates.

At the end of the day, a bigger project will understandably cost you more than a smaller one. If you’re looking for a total rebranding, you should expect to pay more than for a simple logo. If you can, try to set an upfront flat fee. If you’re worried an hourly rate might go out of hand, be as specific as possible with the deliverables and negotiate a price before the start of the project.

Be Specific about What You Want

The more specific you are, the more chances the end result will fit your vision. You don’t necessarily have to have a complete creative vision of the end result, but you should be able to lay out what you’re trying to accomplish.

You should try to formulate a clear business brief that will allow the designer to get the direction needed to deliver successfully. The brief should give them a clear idea of your objectives, business environment, available resources and constraints.

Also, tell them exactly what the design will be used for. Is it for a brochure? A kiosk for a trade show? Web design? Each format will need a different approach, so make sure that you tell them exactly what you’re intending to do with the design.

Have a Clear Message

At the end of the day, the goal is to get your message across. Your message is essentially your brand’s purpose, values and attitude all wrapped in one, and it is essential that your designer knows exactly what message you’re trying to convey if you want them to come up with something that fits your vision.

You should give your designer a clear explanation of your business model, who your core audience is and your prime method to reach it (whether it’s mail, web or in person) and what your objectives are after they see your message. You should also give them some thoughts on what look you’re trying to achieve. If you have trouble describing it with words, you could always give them examples of designs you like.

Conclusion

Finding a great graphic designer is possible if you’re ready to do the leg work and know what to look for. Make sure that you look for designers that are proven and have a reputation for delivering high quality work. Also make sure that you know exactly what you’re looking for and outline it to them in a clear and concise way.

Also, be prepared to shell out a few extra dollars if you want quality. Freelancers will only take you so far, but agencies might be more well versed in a variety of formats. And if you want the end result to fit your expectations, make sure you convey your message and be specific on what you want. The clearer your objectives are, the more chances the end results will fit your expectations. If you follow these tips, you should be able to find a great graphic design team in no time.


Image : https://pixabay.com/en/colored-pencils-colour-pencils-star-374771/

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