Why Is Keyword Research So Important to SEO and How Is It Achieved?

Why Is Keyword Research So Important to SEO

Search Engine Optimization is a web development method relied upon by many online businesses just so they can compete with their competition. It's not just an amazing web design that promotes User Experience (UX) even further. It's the background and on page work of SEO that now comes into play, and ultimately makes the difference between an online business becoming a success or failing.

The problem is, many online businesses struggle when it comes to implementing SEO practices, and that’s purely because they get lazy when it comes to keyword research. But, why is keyword research so important to the success of SEO?

Keyword Research Saves Time and Money

Just think about writing a 1000-word piece on a helpful tutorial that shows your visitors how to fix their broken iPhone, and you've even included pictures to help them along the way. You’d be disappointed if it only got a handful of views when you were expecting thousands.

Search engines don't know what content you’re offering unless you help them, which is why it's important you let them know by implementing your chosen keywords along the way. Relying on luck to get more organic traffic isn't the way forward when you can simply spend a few extra minutes to come up with some unique keywords that will give you an advantage.

Content Without Keyword Research Is Poorly Optimized Content

You could just go all guns blazing and hope for the best when it comes to creating content for your visitors. But that content isn't going to be well-optimized content, it's just going to be a load of wasted content that isn't going to get the exposure it deserves.

Granted, you could get a handful of organic visitors every day from the search engines for that specific piece of content, but it’s not going to give you the high organic traffic that you crave. Therefore, concentrating on keyword density, research, outbound links and inner links to other pages of your site can benefit your SEO practices greatly.

How Is Keyword Research Undertaken?

You've got multiple options when it comes to keyword research. You could use Google tools to help you come up with ideas or you could manually check for keyword ideas using a host of other tools available online. If time is of the essence to you, it would be worth hiring an SEO expert such as Parxavenue Ltd. to help you with this.

The whole idea of keyword research isn’t to come up with highly-competitive keywords such as "cars for sale", it's all about trying to take advantage of long-tail keywords such as "cars for sale in New York City" to give you an added advantage over your competitors.

Finding the best keywords can always be a time-consuming process even with the help of a professional. However, if the step is undertaken in the right way, your business is going to benefit from a significant increase in organic traffic, which could prove to be the difference between success or failure.

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