How Great Web Design Can Attract More Customers
Your customers can find hundreds of products and services on the web. The Internet is the first place customers go to learn about a product. If your website is not visually appealing, you may lose a huge number of potential clients. Great web design, on the other hand, can dramatically increase your business.
Give the viewer a great experiencePlatt.edu, one of the more cutting edge San Diego web design schools, defines web design as the use of web pages, graphics, video and other visual effects. So, web design is far more than just writing text for pages on your site. The key here is to visualize what customers or prospects experience when they visit your website.
Creating a sense of authorityKoozai explains that great web design can give your company a sense of authority. When customers visit your website, they must get the sense that your firm is legitimate- and that you’re an expert. Clients want that feeling before they buy your product.
Assume you manage the Acme Hiking Boot Company. An avid hiker sees a review of Acme’s hiking boots in an outdoor magazine, then decides to visit the website. The hiker is considering buying a pair of boots from Acme.
Think about the information the prospect wants from the website. They’d like details that explain why the boots got such a good review. To address that issue, you could put a video link on the home page. The video explains how the boots are made, and why they hold up under heavy use. Your video also has testimonials from customers who like the boots.
The web designer’s home page fonts, graphics, page layout and video can create a great first impression- and help you generate interest.
Make buying your product easyOnce your customer decides to buy the boots, they need to know how to buy them. A web designer can create a simple process for making purchases.
If you sell and ship boots directly to customers, you’ll need to structure your website to meet those needs. You could, for example, provide a link to a page that allows the customer to search for boots by style, color and sizes. The page also provides a secured website link where the client can pay with a credit or debit card.
Customers also want the pages of your website to load quickly. This is particularly important when a client is entering payment information. Smart web design can ensure that your site speed meets the needs to your clients.
Increasing your SEO rankingSEO ranking is a big factor for driving traffic to your site. A web designer can make changes to your site to improve your Google search rankings. The higher you rank in a Google search, the more traffic you’ll generate.
Web designers can fix broken links on your site, and also eliminate duplicate content on your website. Both of these steps can increase your search rankings.
Considering a career in web designGreat web design is critical for every business on the web. As a result, the demand for web designers is growing. If you have an interest in this field, do some homework. You’ll find programs that teach you the skills to become a web designer. Your design work will make a huge impact on the marketing and sales efforts for any business.
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