Questions You Need to Ask Before Hiring an SEO Company

Staying on top of Google’s algorithm updates isn’t easy, and so it is often a good idea to hire an SEO company to handle all of your link building and optimization needs. However, whilst there are tons of great SEO companies out there, there are just as many that could actually harm your website. Because of this, it is important that you properly vet any company you are thinking of hiring. If you have a list of SEO companies at hand, and aren’t sure which to hire, ask them the following questions:

What’s the Fastest Way to Gain Links?

This is a 'trap' question, and should be able to help you filter out the good from the bad straight away. Poor SEO companies will participate in a variety of Black Hat SEO techniques. These might give your site an initial boost in the SERPs, but you’ll soon realize that your website has been harmed. A genuine SEO company that cares about your business will explain that there isn’t a fast and easy way to gain links, and instead it must be done carefully.

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Do You Sell Link Building Services?

This is another question that is worth asking any SEO company. Play dumb, and make out that you don’t really understand what you are asking. A few years ago, link building companies were doing really well, but after the Panda update, this changed. Now, you want to be looking for a company that offers an all-round marketing solution. Companies who purely set out to build links will not do your business any favors.

What is Your Client Retention Rate?

A good SEO company will be able to keep hold of their clients. So look for a company that has been in business for a while, and has a lot of active clients. Avoid any new companies that don’t have a portfolio to back up what they say they can do, and avoid any established companies that are unable to hold onto clients. You may also want to ask them for some references that you can contact.


How Do You Measure Your Success?

No good SEO company will claim they can get your website in the number one spot on the SERPs. And, as SEO is constantly changing, your strategy will need to be flexible enough to change with any Google updates. So, you need to know what an SEO company will do with the money you pay them, and how they will measure whether their plan is working. Make sure you feel comfortable with the plan they have in place. And if it sounds unrealistic, it probably is.
It’s vital to have a good rapport with your SEO company and they should be approachable enough to answer any questions you may have. Hiring the right SEO company could make or break your business, so make sure to ask them as many questions as possible to find out which ones will work in your best interests.


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